Mexico City, Puebla and Chile are the places of the childhood and early university education of Paulina Herrera, architect born in 1978.
The thesis on "The moving image and the dynamic perception of architectural space" is the embodiment of a young professional who arrived in Sardinia in 2009 for a PhD at the University of Cagliari. In her delicate but tenacious perpetual motion, Paulina learns to weave workshops in Samugheo with the historic craftsperson Maria Antonia Urru, starting as a designer first, then as a weaver to experiment, create and also teach.

From architecture to figurative arts, from design to the creation of handcrafted pieces, for a creative like Paulina the leap is as short asthe distance between Latin America and an island in the Mediterranean.

A round trip from the city of stone where he was born in 1976 to the Venice lagoon where he graduated in architecture at the IUAV in History and Conservation of Architectural and Environmental Heritage. Short stop in Ferrara followed to obtain another prestigious qualification, a II level master in seismic improvement, restoration and consolidation of the historical building and to start his career.

In the years spent in Venice, Marcella pursued her profession as an architect working in the field of conservative restoration, stone materials and traditional construction techniques.
The return to Matera on the occasion of the candidacy for European Capital of Culture marks the reconciliation with her hometown and the opportunity to continue her profession here, while also dedicating herself to photography. The exhibition Roots and Paths on Matera and its surroundings curated by Marcella and with the participation of Gianni Berengo Gardin, is amongst the projects that contributed to the victory of Matera in 2019.

It is the 90’s. Luca unsuitably attends the faculty of Political Science and achieves a Master in Marketing & Management, catching up on his passion for Industrial Design and Architecture.
It is the New Millennium. Starting by being a Management consultant of the family business first, followed by important companies and architectural firms, he has digitized Top Furniture brand around Italy with Lovli / Furnichannel starting in Milan, and landingin the 'Dehomecratic' project in Bergamo, of which he is Board of Member and Co-Founder.

His mantra: the 'de-folklorisation' of craftsmanship will be the conveyor of a new design capable of internationalizing indigenous cultures.

Deus ex machina ... (he prefers to define himself simply as a creator!) of the first Sardegna Design Award, Jari Franceschetto, architect born in 1976, traces his vision of space and objects within the confinements of style, creativity and proven competence.
In his projects, thoughts (that recurring think to do) translate into action, then function and finally into form for the discovery of new contents and solutions for contemporary living.
His ideal symbol is the slash, the line that joins and separates by mixing roles and hybridizing the know-how with new visions in the field of architecture, design, product concept, communication and distribution.
He lives between Sardinia, Venice and within the material of his creations.

Graduated in architecture from the IUAV in Venice in 2002, he founded the open work AJF / a space to express ideas that welcomes enthusiasm and creativity. He won the international competition ‘Rilegno e Panca d’autore’, the first City Scape City-Brand & Tourist Landscape Awards with a project for the seafront of Santa Margherita di Pula in 2021 and received an honorable mention at the Compasso d'Oro ADI for the Line project.
Since 2020 he has been the designer and creative director of the Suberdesign brand for which he has developed a first collection, in pureness, of furnishing accessories made with the re-use of corks from wine bottles.

Her thought is freedom, not idle, and invests creative knowledge in its many declinations of art, architecture and design. And as a free element, each title would be restrictive for Cristina: high school teacher, art historian, university researcher and cultural reference for museum institutions.

She trained at the University of Cagliari where a degree in literature was followed by a specialization in Art History and a PhD in Technologies for the Conservation of Architectural and Environmental Heritage. For over ten years she has been involved in teaching, educational services, promotion and enhancement for the Civic Museums of Cagliari. She collaborates with national bodies, associations and institutions that deal with cultural heritage including the “Il Correggio” Foundation, of which she is a member of the scientific committee. She has authored several publications and speaks at conventions and conferences in the fields of art and architectural history.

Deus ex machina… (ma preferisce definirsi semplicemente ideatore!) del primo Sardegna Design Award, Jari Franceschetto architetto classe ‘76, traccia la sua visione dello spazio e degli oggetti dentro un perimetro di stile, di creatività e di comprovata competenza.
Nei suoi progetti il pensiero (quel ricorrente think to do) si traduce in azione, poi funzione e quindi in forma per la scoperta di nuovi contenuti e soluzioni del vivere contemporaneo.
Il suo simbolo ideale è lo slash, la linea che congiunge e disgiunge rimestando ruoli e ibridando il saper fare con visioni sempre nuove nei campi dell’architettura, del design, del concept di prodotto, della comunicazione e distribuzione.
Vive tra la Sardegna, Venezia e dentro la materia delle sue creazioni

Laurea in architettura allo IUAV di Venezia nel 2002, ha fondato l’ open work AJF/ uno spazio per esprimere idee ed accogliere entusiasmo e creatività. Ha vinto il concorso internazionale Rilegno e Panca d’autore, il primo premio City Scape City-Brand & Tourist Landscape Awards con un progetto per il lungomare di Santa Margherita di Pula nel 2021 e ricevuto la menzione d'onore al Compasso d'Oro ADI per il progetto Line.
Dal 2020 è designer e direttore creativo del brand Suberdesign per cui ha sviluppato una prima collezione, in purezza, di complementi d’arredo realizzati con il recupero di tappi in sughero delle bottiglie di vino.

A round trip from the city of stone where he was born in 1976 to the Venice lagoon where he graduated in architecture at the IUAV in History and Conservation of Architectural and Environmental Heritage. Short stop in Ferrara followed to obtain another prestigious qualification, a II level master in seismic improvement, restoration and consolidation of the historical building and to start his career.

Negli anni trascorsi a Venezia, Marcella svolge la sua professione di architetto impegnata nell’ambito del restauro conservativo, dei materiali lapidei e di tecniche costruttive tradizionali.
Il ritorno a Matera in occasione della candidatura a Capitale europea della cultura, segna il riavvicinamento alla città natale e la possibilità di proseguire qui la sua professione dedicandosi anche alla fotografia. La mostra Radici e percorsi su Matera e dintorni, curata da Marcella e con la partecipazione di Gianni Berengo Gardin, è tra i progetti che contribuiranno alla vittoria di Matera nel 2019.

Sono gli anni ’90. Sbaglia Facoltà frequentando Scienze Politiche e consegue un Master in Marketing & Management riacchiappando di seguito la sua passione per l’Industrial Design e l’Architettura.
Nuovo Millennio. Management Consultant dell’azienda di famiglia prima e di importanti aziende e studi di architettura poi, ha digitalizzato le Top Brand del furniture in giro per l’Italia con Lovli/Furnichannel partendo da Milano, per approdare a Bergamo nel progetto di ‘Dehomecratic’ del quale è Board of Member e Co-Founder.

His mantra: the 'de-folklorisation' of craftsmanship will be the conveyor of a new design capable of internationalizing indigenous cultures.

Her thought is freedom, not idle, and invests creative knowledge in its many declinations of art, architecture and design. And as a free element, each title would be restrictive for Cristina: high school teacher, art historian, university researcher and cultural reference for museum institutions.

She trained at the University of Cagliari where a degree in literature was followed by a specialization in Art History and a PhD in Technologies for the Conservation of Architectural and Environmental Heritage. For over ten years she has been involved in teaching, educational services, promotion and enhancement for the Civic Museums of Cagliari. She collaborates with national bodies, associations and institutions that deal with cultural heritage including the “Il Correggio” Foundation, of which she is a member of the scientific committee. She has authored several publications and speaks at conventions and conferences in the fields of art and architectural history.

Città del Messico, Puebla e il Cile sono i luoghi dell'infanzia e della prima formazione universitaria di Paulina Herrera, architetta classe ‘78.
La tesi su “L’immagine in movimento e la percezione dinamica dello spazio architettonico” è quanto di più rappresentativo possa esserci per una giovane professionista che arriva in Sardegna nel 2009 con un dottorato di ricerca dell'Università di Cagliari. Nel suo delicato ma tenace moto perpetuo, Paulina impara a tessere nei laboratori di Samugheo con la storica artigiana Maria Antonia Urru, inizialmente come designer poi come tessitrice per sperimentare, creare fino ad insegnare.

From architecture to figurative arts, from design to the creation of handcrafted pieces, for a creative like Paulina the leap is as short asthe distance between Latin America and an island in the Mediterranean.